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Kaitlyn Tiffany Algorithmic political bubbles are hard to detect because they show something different to each person.
Only by comparing notes can people map the boundaries of what a platform chooses to show its users. Doing so, when tayallows independent researchers to detect discrimination and hold platforms able for their actions.
To find out if Facebook's rainbow Pride reaction was a case of digital gerrymandering, our three-person team—a data scientist, a survey researcher, and an ethnographer of youth social-media practices—conducted an algorithmic auditasking hundreds of Facebook users in 30 cities to report if they could access the Pride reaction. Our audit asked two questions.
First, are there U. When advertisers publish an ad with Facebook, the company asks them to define the regions, interests, and demographics of the people they want to reach. Caption We asked people from 30 cities in 15 states to report their access to the Pride reaction.
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Across 15 states that are home to the largest U. Yet many other cities among the caht 25 in the U. Kristina Boerger, a year-old musician and human-rights organizer from Greencastle, Indiana, was surprised that other people could use the reaction but not her.
When we reached out for comment, a company spokesperson replied with a quote from an early June press releaseexplaining that Facebook limited access to test the feature, even though The platform may also be trying to protect users in parts of the U. When Facebook encouraged people in to choose a rainbow faxebook picturesome administrators of Facebook groups banned any member who made the change.
Who gets to use facebook's rainbow 'pride' reaction?
Limited access to the Pride reaction might also allow Facebook to gain PR benefits from supporting gay rights in some U. Could regional geo-fencing help the company manage public expectations in a polarized dacebook environment? Betsy Willmore, an organizer of PrideFest in Springfield, Illinois, thinks the company is carefully managing its image.
After facing election-year pressures, the company might benefit from selective public understanding of its positions. Facebook and its PAC, like many corporations, routinely fund both Democrat and Republican candidates and events. Yet we failed to find a correlation between presidential election patterns and access to the Pride rainbow.
Overall, our audit found that Facebook is doing what it says. The platform vay avoided offering city-wide pride reactions in large metropolitan areas that supported Trump in the last election, but LGBTQ-interested people are still able to access the feature on average. This month, millions of Americans have celebrated Pride with large urban events, in small towns, and across their digital-connected communities.
For Berri and his friends in a Fresno salon, the choice to fly a flag online was as consequential as any march.